#strangeperks on Instagram
2nd August 2017 · Kevin Howes
Branded Instagram hashtags are a great way to help spread the word about your business, find content created about you by your followers, and create a community around your business. We are grabbing onto the hashtag #strangeperks to communicate the quirky environment we provide along with the included perks to attract more talent.
We are hoping to provide a further insight into our business and our culture as well as recruiting new staff considering 70% of the most-used hashtags on Instagram is branded hashtags created by businesses.
Hashtags are recognised in our social media platforms, especially Instagram and Twitter, in everyday life and most people and businesses that market online have become very aware of the positives to using a hashtag to promote themselves their online profiles. The hashtag is the most popular means of categorising content via social media. The use of the hashtag also allows an individual or a business to connect and communicate with others who share a common interest.
This is where the use of a hashtag is a great marketing technique to promote business on social media. A consumer or potential client is able to quickly find a business through the practice of hashtags they use.
By using a unique hashtag to go along with the content posting on Instagram, you are ultimately making your online presence more discoverable and exposing your Instagram to a large target wired audience. Having a unique hashtag, such as #strangeperks, which is also relevant to your business’ approach and what they offer or individual post, increases the amount of attention your post will receive and portray your post in a positive way. Evidently representing and encouraging your online profile or business’ success effectively.
There are 800 million active users on Instagram, and with 8 million being business users the more distinctive, the better!
Watch this space Check out our instagram for an insight