What Can You Do In 6 Seconds?
19th April 2013 · Kevin Howes
It might be because we’re getting older, but everything seems to be getting smaller, shorter and smarter.
Following the success of micro blogging site Twitter, and responsive to the shortening attention spans of 21st Century consumers, the latest trend to hit our (mobile) screens is Vine.
Currently topping the free iPhone apps chart, the point and shoot video sharing platform – acquired by Twitter last October- limits users to six seconds – or fewer – of video footage, which can be smartly integrated into Twitter or Facebook campaigns.
Vine for Recruitment? When Vine emerged at the end of January, we experimented with a number of candidate and employee attraction methods. Social media savvy recruiters can have great success on Twitter, so Vine looks set to become a similarly convenient tool, with the added attraction of appealing visuals and sound.
Skype is already widely implemented within the recruitment process, helping to source the perfect candidate or invigorating job proposals. Vine has the potential to add a similarly creative edge and inject personality into a business. Additionally it presents an alternative and enriched means to attract talent to our expanding teams internally.
What can be achieved in 6 seconds? The concept behind Vine, as outlined by its Co-Founder is ‘the shortened form of something larger…little windows into the people, setting, ideas and objects that make up your life.’ For businesses, the mobile video service provides the opportunity to create unique content that’s easily digestible. A little window into our operations and values; either creatively crafted or completely impulsive.
As it’s only possible to edit your 6 second video in real time, the GIF style iOS app breaks away from traditional commercial content to create less polished, but perhaps more authentic and honest representations. How would we use 6 seconds to communicate what we do, how we do it and why we do it best? As a communicator with a tendency for verbosity, trying to get our point across within the time constraints proved the biggest challenge.
Stay tuned for some more of our ‘little windows’.